About Niaz Morshed
Marketing Strategist | Brand Builder | Creative Thinker
I am Marketeer Niaz Morshed
I work at the intersection of strategy, execution, and creativity — building brands, driving growth, and turning ideas into real-world impact.
MY STORY
My journey into marketing started with a simple curiosity — understanding how people think, what influences decisions, and how ideas turn into action.
Over the years, that curiosity evolved into a profession.
From early exposure in media and cultural platforms to working in agency environments, FMCG, and manufacturing industries, I’ve had the opportunity to experience marketing from multiple angles. Each phase shaped how I see brands — not just as products or promotions, but as systems built on clarity, consistency, and positioning.
I believe good marketing is not about noise.
It is about understanding, direction, and execution working together.
Today, I approach marketing as both a strategist and a practitioner — balancing thinking with doing, and ideas with results.
PROFESSIONAL SNAPSHOT
- 12+ Years of Experience in Marketing & Brand Management
- Multi-Industry Exposure (Agency, FMCG, Manufacturing)
- Currently AGM, Marketing – N. Mohammad Group
- Expertise in Strategy, Growth, and Market Execution
- Experience in Product Development & Category Expansion
MY JOURNEY
AGM, Marketing N. Mohammad Group 2024 – Present
Currently leading marketing across a diverse and growing business portfolio, including plastics, water solutions, pipes & fittings, doors, and retail ventures.
My role focuses on building a unified marketing ecosystem — from defining brand architecture and positioning to driving demand generation across trade, retail, and digital platforms. I am actively involved in expanding into new product categories, including electric and home appliances, while ensuring each brand maintains a clear and differentiated identity.
This phase of my journey is about scale, structure, and long-term growth — aligning strategy with execution to create sustainable impact.
Head of Marketing Dekko Foods Ltd. 2022 – 2024
Led the marketing and brand functions across multiple food categories, overseeing product development, trade marketing, and digital expansion.
During this period, I focused on strengthening brand portfolios, launching new products, and improving market penetration through data-driven strategies. I worked closely with cross-functional teams to align marketing initiatives with business objectives, ensuring both brand growth and commercial success.
This phase marked a transition into leadership and large-scale decision-making, with a strong focus on performance and growth.
Brand Manager Dekko Foods Ltd. 2020 – 2022
Developed and executed brand strategies across key categories, contributing to product innovation and market expansion.
I was responsible for planning and executing campaigns, analyzing market trends, and identifying opportunities for growth. This role strengthened my ability to connect consumer insights with actionable strategies, ensuring brands remained competitive and relevant.
This was a phase of deep learning, ownership, and strategic development.
Assistant Brand Manager HAVAS I Positive Communication 2019 – 2020
Worked in a fast-paced agency environment, managing multiple brands and campaigns across different industries.
This experience gave me hands-on exposure to brand communication, media planning, and client management — helping me understand how ideas are shaped, presented, and executed across platforms.
This phase built my foundation in integrated marketing and strategic thinking.
Brand Roles T.K. Group 2014 – 2019
Played an active role in executing ATL and BTL campaigns, managing brand communication, and supporting nationwide marketing initiatives.
I worked closely with sales, agencies, and internal teams to ensure consistent brand messaging and effective campaign execution across multiple channels.
This period was about execution, discipline, and understanding the market at ground level.
Early Career Jaaz Multimedia | Bengal Foundation 2012 – 2014
My career began in media and cultural organizations, where I developed a strong appreciation for storytelling, audience engagement, and creative communication.
This early exposure shaped my understanding of how ideas connect with people — a foundation that continues to influence my approach to marketing today.
This was the phase where everything began — curiosity, creativity, and communication.
